Farmer Wellness
Program
About the New Brunswick Farmer Wellness Program
Farming is rewarding, but it also comes with stress and challenges that can feel overwhelming. The New Brunswick Farmer Wellness Program was created specifically for farmers, their families, and farm employees. You don’t need to carry everything on your own — support is here when you need it.
This program offers short-term counselling at no cost to you. Sessions are delivered by professional counsellors who are familiar with agricultural life. All conversations are private and confidential.
- Up to four counselling sessions are covered per individual, per year.
- Sessions are flexible — available online, by phone, or in person, depending on the preferences of the counsellor and client.
- The focus is on listening, understanding, and supporting your mental health needs.

Purpose
To provide confidential, no-cost access to counsellors who understand the realities of farming.
Goals
- Support Mental Health – The Farmer Wellness program is here to strengthen farmers’ well-being, help develop coping skills, and build resilience.
- Make Help More Accessible – We want to make it easier for farmers to connect with qualified mental health professionals whenever they need.
- Reduce Stigma – Let’s encourage open conversations and and make seeking help a normal, comfortable thing.
Why It Matters
Research shows that farmers are at higher risk of mental health struggles such as chronic stress, anxiety, and depression, and many hesitate to reach out for help because of stigma.
Stigma is the fear of being judged, misunderstood, or seen as weak for seeking support. Increased awareness is important because areas and demographic groups that display less stigma and more open attitudes toward help-seeking experience lower suicide rates.
You are not alone — and talking about it is a strong first step to feeling better.
Booking an Appointment
To get started, simply connect with one of our counsellors through the contact information on this site. Review their biographies and choose the counsellor who feels like the right fit for you.

Answers to Your Questions, Just a Click Away
Our team has gathered the answers you need so you can make informed decisions with confidence.
Together, we can break the stigma and strengthen support for those who feed New Brunswick.
